1. Who We Are

Shenzhen Beacon Display Technology Co., Ltd. ("Beacon", "we", "us", or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://en.beacon-display.cn/ (the "Website") or otherwise engage with us.
We are the data controller of your personal data under the General Data Protection Regulation (GDPR) and other applicable data protection laws. This Policy is intended to comply with the GDPR and relevant information security requirements.
Data Controller：
Shenzhen Beacon Display Technology Co., Ltd.
15F, Building 6, Hengda Shishang Huigu(East) Fulong Road, Dalang Subdistrict Longhua, Shenzhen, 518109 China
Email: beacon@beacon-display.cn
Phone: +86-755-36868362

We have not appointed a Data Protection Officer (DPO), as we are not required to do so under GDPR. However, all privacy-related inquiries can be directed to the contact details above. If you are located in the European Economic Area (EEA) and we are required to appoint a representative under Article 27 GDPR, we will provide the representative's contact details upon request.

2. What Personal Data We Collect

We may collect, use, store, and transfer different kinds of personal data about you, grouped as follows:

• Identity Data: Name, username, account name, and similar identifiers.

• Contact Data: Company name, job title, email address, telephone number, mailing address.

• Technical Data: Internet Protocol (IP) address, MAC address, browser type and version, operating system and version, screen resolution, unique device identifiers, registration date, device settings, and other technology on the devices you use to access our Website.

• Usage Data: Information about how you interact with our Website, such as web pages loaded, videos played, PDF files downloaded, content shared to social media, and other browsing actions.

• Communication and Marketing Data: Your preferences in receiving marketing from us, your communication history with us, and whether you have opened or clicked links in our emails.

• Other Data You Provide: Feedback, problem descriptions, photos or videos you may submit when contacting us for support.

We do not normally collect any Special Categories of Personal Data (such as race, ethnicity, political opinions, religious beliefs, health data, genetic or biometric data). Nor do we collect Financial Data (such as credit card numbers) directly; any payment-related information is processed securely by third-party payment providers.

3. How We Collect Your Personal Data

We collect personal data through:

• Direct Interactions: When you register an account, contact us with inquiries or feedback, or otherwise provide information via forms or email.

• Automated Technologies: As you interact with our Website, we automatically collect Technical and Usage Data via cookies, server logs, web beacons, pixel tags, and similar technologies.

• Third Parties and Public Sources: We may receive Technical Data from analytics providers or other service partners permitted by law.

4. How We Use Your Personal Data and Legal Bases

We will only use your personal data when the law allows. Under GDPR, we must have a lawful basis for each processing activity. The table below describes the purposes, the types of data, and the lawful bases we rely on.

Purpose / Activity: To register you as a new user (create an account)
Type of Data: Identity, Contact
Lawful Basis: Performance of a contract with you

Purpose / Activity: To respond to your inquiries, support requests, and feedback (including analyzing problem descriptions, photos/videos)
Type of Data: Identity, Contact, Other Data You Provide
Lawful Basis: Performance of a contract; or, where not directly related to a contract, Legitimate Interests (to provide customer service and improve our products)

Purpose / Activity: To understand your interests and improve our Website (e.g., analyzing interaction logs)
Type of Data: Usage, Technical
Lawful Basis: Legitimate Interests (to study how users engage with our Website, to develop our services, and to provide more relevant content)

Purpose / Activity: To ensure the security of our Website and services, detect and prevent fraud, and protect your, our, and the public's rights (including account and transaction risk assessment, identity verification)
Type of Data: Identity, Contact, Technical, Usage
Lawful Basis: Legitimate Interests (network and information security); Compliance with a legal obligation

Purpose / Activity: To send you marketing communications and track email engagement (e.g., via click-through URLs, web beacons)
Type of Data: Contact, Communication and Marketing Data
Lawful Basis: Consent (you may withdraw consent at any time by unsubscribing or contacting us)

Purpose / Activity: To comply with applicable laws and regulations
Type of Data: Identity, Contact, Technical
Lawful Basis: Legal obligation

Where we rely on Consent, you have the right to withdraw consent at any time; withdrawal will not affect the lawfulness of processing carried out before you withdrew your consent.

5. How We Share Your Personal Data

We do not sell your personal data. We may share your data with the following categories of recipients:

• Service Providers: IT support, customer service outsourcing partners (e.g., hotline, email handling), analytics providers, and other vendors who process data on our behalf under contract.

• Professional Advisers: Lawyers, auditors, and insurers only as necessary.

• Regulatory or Law Enforcement Authorities: When required by law, to comply with a legal obligation, or to protect our rights and the safety of others.

• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your data may be transferred under strict confidentiality terms.

All third parties are required to implement appropriate security measures and to process your data only according to our documented instructions.

6. International Data Transfers

Your personal data will be stored and processed in the People's Republic of China, where our servers are located. If you are accessing our Website from outside China, your data will be transferred to, and processed in, China. China may have data protection laws that differ from your country's laws.

Whenever we transfer your personal data out of the EEA (or the UK), we ensure a similar degree of protection is afforded by implementing appropriate safeguards, such as:

• Standard Contractual Clauses approved by the European Commission; and/or

• Other transfer mechanisms as permitted by applicable law.

You can contact us using the details in Section 14 for more information on the specific safeguards applied.

7. Data Security

We have implemented appropriate technical and organizational measures to protect your personal data against accidental loss, unauthorized access, alteration, disclosure, or destruction. These measures include, but are not limited to:

• Physical, managerial, and technical safeguards;

• Data anonymization and pseudonymization where appropriate;

• Regular data backups in accordance with internal backup strategies;

• An incident response plan; in the event of a data breach, we will notify you and the relevant supervisory authority as required by law.

No method of transmission over the internet is 100% secure; however, we strive to protect your data.

8. Data Retention

We will retain your personal data only for as long as is necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

• Account-related data: Retained for as long as your account remains active. If you cancel your account, we will delete or anonymize your personal data within a reasonable period, unless a longer retention period is required by law.

• Inquiry and support records: Retained for the time needed to resolve your inquiry, plus any statutory limitation period for legal claims.

• Technical logs and analytics data: Retained in aggregate or anonymized form for as long as needed for security and business analysis.

In some circumstances, you can ask us to delete your data earlier (see Section 9).

9. Your Data Protection Rights

Under GDPR, you have the following rights regarding your personal data:

• Right of Access: You can request a copy of the personal data we hold about you.

• Right to Rectification: You can ask us to correct any inaccurate or incomplete data.

• Right to Erasure ('Right to be Forgotten'): You can ask us to delete your data in certain circumstances (e.g., when it is no longer necessary for the purposes for which it was collected).

• Right to Restrict Processing: You can ask us to suspend processing of your data under certain conditions.

• Right to Data Portability: You can request that we transfer your data to you or to a third party in a structured, commonly used, machine-readable format.

• Right to Object: You can object to processing based on our legitimate interests (including direct marketing). If you object to direct marketing, we will stop such processing.

• Right to Withdraw Consent: Where we rely on your consent, you can withdraw it at any time.

• Rights Related to Automated Decision-Making: We do not use automated decision-making or profiling that produces legal effects that significantly affect you.

To exercise these rights, please contact us at beacon@beacon-display.cn or submit your request through the “online consultation” feedback channel on our Website. We may need to verify your identity. We will respond within one month, though this may be extended by two further months for complex or numerous requests; we will notify you if that is the case.

You also have the right to lodge a complaint with a supervisory authority in the EU/EEA country of your habitual residence. We encourage you to contact us first so we can address your concerns.

10. Cookies and Similar Technologies

Cookies
We use cookies (small text files placed on your device) to ensure the Website functions properly and to improve your experience. Cookies allow us to verify your identity, store preferences, and analyze website usage.

We use the following categories of cookies:

• Strictly Necessary Cookies: Required for the basic operation of the Website (e.g., session management, security). These cannot be disabled.

• Analytics / Performance Cookies: Help us understand how visitors interact with the Website (e.g., which pages are most visited) – only placed with your consent.

• Functional Cookies: Remember choices you make (e.g., language preferences) – only placed with your consent.

• Marketing / Tracking Cookies: Used to deliver relevant communications or track the effectiveness of our emails – only placed with your consent.

Web Beacons and Pixel Tags
Some of our emails may contain web beacons or pixel tags, which allow us to know whether an email has been opened or a link clicked. This data is processed based on your consent, which you can withdraw by unsubscribing from our mailing list.

Your Choices
When you first visit our Website, you will see a cookie consent banner that enables you to accept or reject non-essential cookies. Most web browsers also allow you to manage or delete cookies. However, disabling strictly necessary cookies may affect the functionality of the Website.

11. Minors

Our Website and services are primarily intended for adults. We do not knowingly collect personal data from children under the age of 16 (or such lower age as may be specified by applicable member state law) without verifiable parental consent. If we learn that we have collected such data without proper consent, we will take steps to delete it promptly. If you believe we may have information from a child, please contact us.

12. Third-Party Links

Our Website may contain links to third-party websites, plug-ins, or services that are not controlled by us. We are not responsible for the privacy practices of these third parties. We encourage you to read their privacy policies.

13. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The “Last updated” date at the top indicates the latest revision. If changes are material, we will notify you by prominent notice on our Website or, where appropriate, by email. Your continued use of the Website after the effective date constitutes your acceptance of the revised Policy.

14. Contact Us

If you have any questions about this Privacy Policy, our data protection practices, or if you wish to exercise your rights, please contact us at:

Shenzhen Beacon Display Technology Co., Ltd.
15F, Building 6, Hengda Shishang Huigu(East) Fulong Road, Dalang Subdistrict Longhua, Shenzhen, 518109 China
Email: beacon@beacon-display.cn
Phone: +86-755-36868362

You can also submit your feedback through the “online consultation” feature on our Website. We will strive to respond within 15 working days.

This privacy policy is provided for informational purposes and does not constitute legal advice. It is recommended that you consult with a qualified legal professional to ensure full compliance with all applicable laws and regulations for your specific situation.